Contractors play a pivotal role in helping homeowners bring their outdoor living visions to life. Each month, we’ll offer a Contractor’s Corner post to share tips to help our contractor partners offer even more to homeowners and their landscapes.
As cooler weather moves in, homeowners will begin to think less about outdoor entertaining and more about bundling up indoors. The off season presents a challenge to landscape contractors because jobs are few and far between. This month, we’ll explore one way to optimize the off season and use your free time to build your business and convert sales.
Fall and winter present the perfect opportunity to focus on building your business. Following up with your past customers is one of the best ways to conjure repeat business.
Let’s say your team installed a walkway for a homeowner a few months ago. The homeowner was happy with the result and the quality of your work. Since you already have an established relationship, contact the homeowner to see if they are ready to update their driveway or extend their living space with a patio. They have worked with you in the past and, if they are a satisfied customer, you will be at the top of their list when they have other projects. With your breadth of experience, you can educate them on solutions and inspire them with possibilities.
There are lots of additions you can suggest to your clients. Consider your previous work with the homeowner and what would be a good addition to their space. If they’ve recently had a new patio installed, they might be ready to introduce a fire feature; fireplaces and fire pits are much easier for a homeowner to imagine as the weather starts to change. Did your team recently install a paver driveway for a family that also has a pool in the backyard? Perhaps a new pool deck in complementing pavers will help transition the front of the home to the backyard and create the outdoor oasis of their dreams. Work during the off-season will have it ready for them to enjoy when the weather warms again.
Follow up is an easy way to build your business during the quieter months. Even if your customers aren’t quite ready for their next project, you’ll be the first to come to mind when their friends and family are looking for recommendations.
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