Nov 30, 2018
YouTube offers multiple benefits as part of a digital marketing program. To begin with, videos capture attention in a way that static photographs cannot and present an excellent opportunity to showcase work and create an interactive experience for your target audience. And although social media platforms like Instagram, Twitter and Facebook offer video streaming capabilities, YouTube is widely accepted as the top online video streaming platform and offers much more versatility regarding video length, quality, sharing and organization. It’s highly recommended to use YouTube as your video hub and then share links to those videos on your other digital platforms, such as social media or company websites. You can also organize your YouTube channel into libraries to make it easy for your audience to find the exact content they’re looking for. Ideas for video content include aerial drone videos of completed projects, before and after transformations, time lapse videos of project installations, interviews with happy clients, and slideshows of project types.
TIPS FOR SETTING UP A YOUTUBE CHANNEL
The first step is to set up your YouTube business channel. As with other social media platforms, it’s important to keep separate channels for personal and business use. Now that YouTube is fully integrated with Google, the process of setting up and managing a channel can be done through a Google account.
This easy-to-follow video takes you through each step of uploading, tagging and publishing a YouTube video.
VIDEO BEST PRACTICES
Get ideas for video projects and tips on how to take better videos and increase the engagement of your YouTube videos with this Best Practices guide.