LINKEDIN MARKETING 101

Dec 18, 2018

LinkedIn provides an excellent opportunity to grow your brand and reach business professionals from all walks of life. This influential business social network helps you achieve your trade marketing goals by allowing you to develop relationships with architects, landscape architects, homebuilders, engineers and other industry professionals. You will also be able to reach potential residential customers and keep your brand top-of-mind when it comes time for their next home improvement project. LinkedIn also presents the unique opportunity for you to position yourself and your business as industry experts by providing a forum for you to write articles on outdoor design tips, hardscape business management practices and other industry-specific topics.

 

TIPS FOR SETTING UP A LINKEDIN COMPANY PAGE

It’s highly recommended to setup both a personal page and a company page. That way you can personally network with industry professionals, liking and commenting on their posts, and publish articles that position you, personally, as an industry expert. You can also assign someone from your company to manage the company page. The company page can share any articles written by individuals within the company, as well as showcase photos and videos of before/after transformations, projects in progress and company announcements.

LinkedIn 101_How-To

 

CREATING A PAID TEXT AD

This easy-to-follow video takes you through each step of creating a paid text ad, which will allow articles, announcements and offers from your company page to reach new customers without having to “invite” them to join your network. The tools also allow you to narrow your audience by profession or location to create highly targeted marketing campaigns.

 

LINKEDIN BEST PRACTICES

This Best Practices guide offers tips on how to optimize your LinkedIn posts and increase engagement with your professional network.

LinkedIn 101__BestPractices