Oct 15, 2018
According to recent data*, usage of Instagram is currently growing at a faster rate than any other social media platform, with roughly 60 percent of those users visiting the site daily and an audience that includes over 40 percent of U.S. adults ages 30-49. Combine this information with additional research** showing that over 60 percent of persons who earn over $100K per year use the platform, and it’s clear the medium should be an important part of the hardscape contractor’s marketing strategy.
It’s important to note that Instagram is primarily a visual medium, which presents the unique opportunity for a contractor to showcase artistry and skill level. Belgard’s Instagram 101 marketing toolkit offers best practices and step-by-step instructions for maximizing impact on this social platform.
TIPS FOR SETTING UP AN INSTAGRAM BUSINESS PAGE
An Instagram business profile will offer multiple advantages over a personal profile. A business profile will allow you to enter several posts at once and schedule the time for them to go live (which can save a lot of marketing time). A business profile will also allow you to track performance, drive traffic with story links and unlock additional features to grow your overall engagement.
This easy-to-follow video takes you through each step of creating a post and adding a caption and tags.
INSTAGRAM BEST PRACTICES
Increase the engagement of your Instagram posts with this Best Practices guide, which provides tips for creating more impactful photos, videos and captions. Also learn how to drive more additional traffic to your posts with hashtags and tagging.
HOW TO CREATE A PAID AD
An effective way to introduce your company and services to potential new customers is through paid Instagram ads. This video takes you step-by-step through the process for creating a paid ad and bringing new users to your profile.
*(Data source: Pew Research)
** (Data source: Hootsuite)