Jan 20, 2020
In any business, the key to profitability is to work efficiently. Quality should never be sacrificed for quantity, but there are ways to work smarter versus working harder to achieve your goals. Processes can be simplified to reduce manhours and avoid having to do the same work twice. The new Belgard 2020 Catalog was designed with one primary goal in mind: to help you work more efficiently. Here’s how.
SHOW THEM WHAT’S POSSIBLE
Investing in an outdoor living project can be intimidating. Many people simply have no creative vision and don’t know where to begin. The catalog can help them start visualizing what they want in their own space. The pages of beautiful outdoor living projects can also whet their appetites, push them closer to pulling the trigger on a project, and entice them to add upgrades. Also, the new catalog is shaped as a square for a reason. The shape stands out among other printed pieces, in case homeowners are researching multiple ideas, and allows us to better showcase project photography.Investing in an outdoor living project can be intimidating. Many people simply have no creative vision and don’t know where to begin. The catalog can help them start visualizing what they want in their own space. The pages of beautiful outdoor living projects can also whet their appetites, push them closer to pulling the trigger on a project, and entice them to add upgrades. Also, the new catalog is shaped as a square for a reason. The shape stands out among other printed pieces, in case homeowners are researching multiple ideas, and allows us to better showcase project photography.
SIMPLIFY THE DESIGN PROCESS
The easier the design process, the more quickly a homeowner can commit to a start date. The new catalog organizes our products into Collections according to style and texture to speed the design and decision-making processes. From fashion to furniture, consumers have shopped for years by style (or Collection) when making purchasing decisions. Not only is the process familiar, it helps them better identify which hardscapes work best with their personal style and the architecture of their home.
HOW TO NAVIGATE THE COLLECTIONS
Products are organized into six distinct Collections, each coded with an icon. For easy identification, products and projects featured in the catalog are also coded with Collection icons. Here’s how the Collections are organized:
MIXING AND MATCHING COLLECTIONS
Although each paver or wall falls into a specific collection, they can be compatible with other collections to create eclectic or unique designs. For your convenience, the catalog includes a chart that shows the compatibility of how each product can be mixed with another collection to create aesthetically pleasing designer looks. Questions for the homeowner to consider when recommending a Collection:
PROVIDE QUICK ESTIMATES
Capitalize on a customer’s excitement about their potential new space. The more quickly you can provide an estimate, the more quickly you can close the sale. Our catalog includes estimating charts to help make your estimation process more efficient.
SHOWCASE YOUR OWN WORK!
Nothing instills confidence in your workmanship like gorgeous photos of prior projects. Our catalog can serve as a promotional tool to demonstrate your capabilities. Although your work might not be displayed in this year’s catalog, we are always looking for Belgard projects to showcase in our marketing efforts. >> Watch this video on how you can get free professional photography of your work for next year’s catalog and other marketing efforts.
To order printed catalogs, talk to your local Belgard dealer or Belgard sales representative. To download or view a regional catalog online, visit our digital catalog page.