Facebook Marketing 101

Sep 25, 2018

Facebook boasts over 2 billion active users who spend an average of 20 minutes of usage per day. Additional marketing data shows that the heaviest users are in the age group most likely to hire hardscape contractors (ages 35-54).* With this much access to potential new and repeat customers, the opportunities to build your business on the world’s largest social network are too massive to ignore. If your business is not already active on Facebook, you’re overlooking a huge marketing opportunity to reach targeted users. Even if you already have an active presence, there are likely ways to improve your Facebook marketing strategies to increase exposure, build your brand and grow your sales. Whether you’re new to the platform or a seasoned pro, these tools can help you take advantage of this powerful marketing platform.

 

TIPS FOR SETTING UP A FACEBOOK BUSINESS PAGE

Do not use a personal Facebook page for business purposes. It’s better to set up a separate business page that you can access from your personal page. Simply login to your account and click the “Create” button on the upper right side of the header bar. You will have the ability to add other people as administrators to your business page, if you choose.

 

How to set up a Facebook Business page

 

SOCIAL MEDIA BEST PRACTICES

Not all Facebook posts garner the same level of engagement. This Best Practices guide provides tips for creating more impactful posts. For those who are inexperienced with Facebook, the following video walks through the individual steps to create a post and tag Belgard. Tagging Belgard will increase the exposure of posts related to Belgard products. Download the Best Practices Guide

 

 

STEP-BY-STEP FOR CREATING A PAID AD

One of the best ways to introduce your company and services to potential new customers is through paid Facebook ads. This video takes you step-by-step through the process for creating a paid ad and bringing new users to your business page.

 

*(Data source: Facebook Analytics)