Greenbuild 2010

Join Belgard® Hardscapes and Oldcastle® Architectural at the U.S. Green Building Council® 2010 Greenbuild International Conference and Expo. This three-day event is the largest gathering of representatives from all sectors of the green building movement and will take place November 17-19 at McCormick Place West in Chicago, Illinois. This showcase of the latest in green building innovation will feature over 100 education sessions and workshops, over 1800 exhibit booths, and an array of inspiring speakers—including a keynote address from retired four-star general, Gen. Colin Powell, USA (Ret.).

Oldcastle® Architectural Booth #167
Oldcastle® is committed to the green building movement and provides a wide range of green building products for both residential and commercial use. Our booth will feature the following green product lines:

Belgard® Hardscapes Environmental Collection: Subterra & Aqua-Roc
These permeable pavers can be used in both residential and commercial applications to vastly improve drainage or as part of a self-contained irrigation system.

Trenwyth® Architectural Masonry: Verastone® & PRAIRIE Stone
Leaders in the commercial construction industry, Trenwyth’s green products provide numerous opportunities for obtaining LEED® credits and certification.

Suretouch® Masonry System
This groundbreaking patented cladding system offers the beauty of natural stone or brick with quicker installation than traditional masonry, all while improving the look, value, durability and energy efficiency of any home or commercial property.

Quik-Brik Structural Veneer
Increase energy efficiency and decrease commercial construction time and costs with the look of brick and the strength and efficiency of concrete.

Oldcastle® Green Block
Produced by Chicago’s own Northfield-Bend, this commercial block is produced with 20% post-consumer recycled glass aggregate, the equivalent of eight glass bottles per block.

Special guest, Mark Wilhelm of Green Ideas will be presenting Green Options in the Oldcastle Architectural booth #167 at 11am on Wednesday and at 10am and 2pm on Thursday.

For more information on the expo visit


Belgard is gearing up for the upcoming Hardscape North America (HNA) Trade Show to be held in conjunction with the Green Industry and Equipment (GIE) Expo in Louisville, KY, October 28-30 at the Kentucky Exposition Center.  The two shows will combine efforts to offer participants expanded education opportunities and workshops. Joining forces for the first time, this combination of the green industry, power equipment and permeable concrete pavers exemplifies the movement towards integration of softscapes and hardscapes in sustainable environmental designs.

As a platinum HNA sponsor, Belgard Hardscapes will have a number of offerings both in the indoor and outdoor arenas.

Indoor Booth (# 1218)

·      Outdoor Living display featuring new products from the Belgard Elements collection by Harmony Outdoor Living, Inc

·       2011 Belgard University overview and registration

Outdoor Booth (# 7368D)

·       Belgard Mobile Showroom

·       Chicago Brick Ovens from the Bristol collection, a Nottingham outdoor fire pit and a Brighton outdoor fireplace.

·       Pizza cooking demos Thursday and Friday from 10a-5p

Stop by our booths to chat with industry professionals about creating inspiring outdoor living spaces with Belgard pavers. We hope to see you at the show!

Belgard Pavers Selected for “The Ultimate Outdoor Home”

Belgard recently partnered with Garden Design Magazine and several other partners to create “The Ultimate Outdoor Home” at the American Society for Landscape Architects’ 2010 Annual Meeting and Expo. The team spent 36 hours transforming a 1,200-square-foot space on the expo floor using 45,000 pounds of Belgard pavers, 12,000 pounds of plants and 7,920 pounds of sand. The four-day show, held at the Walter E. Washington Convention Center, hosted 5,242 landscape architecture professionals (the second largest crowd in the event’s history).

“The Ultimate Outdoor Home” included a patio and walkway featuring Belgard’s Mega Arbel, Mega Lafitt, Subterra pavers an outdoor kitchen with a Bristol grill island from the Belgard Elements collection.

For more information on the Belgard products used in “The Ultimate Outdoor Home” display, please click the links above or visit

Belgard’s Urbana Pavers Selected for FOX News Charlotte’s Outdoor Kitchen

The Blue Max Terrace, featuring Belgard Urbana pavers, is the newest addition to the set at FOX News Charlotte. Belgard partnered with Blue Max Materials to plan, design and install the 14′ x 18′ terrace. The space was designed to include a number of items from Belgard’s product partners, including Harmony Outdoor Living, Chicago Brick Oven and MediumRare. The project began with several planning sessions, which resulted in a 3D rendering of the space generated by Harmony’s Sketchup software.

Upon finalizing the rendering, Blue Max and Belgard worked together to secure materials and construct the terrace on site at FOX Charlotte’s studio. The plan incorporated modular units from Harmony’s Wexford collection, a gas grill from MediumRare and a brick oven from Chicago Brick Oven. Belgard’s Urbana 60mm pavers were chosen to complete the project.

The finishing touches were a set of 3 engraved pavers provided by Pinnacle Stone and landscaping provided by Pine Lake Nursery.

The Blue Max Terrace includes the following products:

Belgard Hardscapes:

  • 3-piece Urbana 60mm in Smokey Mountain

Harmony Outdoor Living:

  • Wexford Grill Island
  • Wexford Brick Oven
  • Wexford Fire Table
  • Wexford 24″ Pillars
  • Wall Inserts # 109
  • Custom Wall Unit

Materials used include Weston Stone in Ashbury Haze and Old World in Gascony Tan.


  • 37″ Gourmet Grill, rotisserie and 27″ SS double doors with storage trays

Click here to see more photos and videos of the Blue Max Terrace.

How to Host a Belgard Dealer Event

Across the nation, Belgard sales representatives have been teaming up with local dealers to host half-day events known as Contractor Days and DIY Clinics. These events drive trade professionals and homeowners to dealer locations by offering hands-on activities, personal attention from Belgard staff and, occasionally, free food! Contractor Days and DIY Clinics are a great way for dealers to build and maintain relationships with local contractors, design professionals and homeowners. In addition, the events also allow dealers to experience the true partnership and quality service that Belgard provides.

Local sales representatives partner with dealers to schedule and promote these events. A Contractor Day or DIY Clinic should be scheduled approximately 4-6 weeks in advance. This allows Belgard and the dealer enough time to promote the event through word-of-mouth, email campaigns, counter top displays and social media. Authorized Belgard dealers can also use co-op funding to promote the event through radio, T.V. and newspaper ads. Belgard representatives held the dealer plan and execute activities for the event and work alongside the dealer to ensure the success of these events.

Paragon Supply in Syracuse, NY recently hosted a Contractor Day. Corey Ogiba and Ray Francis, local members of Belgard’s sales team, pitched in to promote the event and cooked pizzas for more than 40 contractors during the event. Bill Kellish, Vice President and General Manager for Paragon, was extremely pleased with the success of the event. Bill commented, “Belgard’s support in hosting our Contractor Days has been invaluable to Paragon Supply. Our customers gain useful product knowledge while enjoying themselves, as well. The relationships with our customers are the key to our success, and the Belgard Contractor Days have been a great addition to these efforts.”

Our professional staff is committed to providing the tools and resources you need to grow your business. Contact your local Belgard sales representative, and start planning your Belgard dealer event today!

Belgard Leads the Way for a Rebounding Industry

The Joint Center for Housing Studies, Harvard’s center for research on U.S. housing, released an article last week stating that a healthy rebound for remodeling is expected in 2010. According to the article, research suggests that annual spending will reach nearly a 5% growth rate in 2010.

Director of the JCHS, Nicolas P. Retsinas, stated, “The gradual recovery in the broader economy should encourage more remodeling spending by homeowners. This year could produce the first annual spending increase for the industry since 2006.”

Belgard has been preparing for this increase by boosting efforts on the national and local levels to raise awareness and improve education for both trade professionals and homeowners. Making educated decisions and providing quality service will increase loyalty and satisfaction for all of Belgard’s customers.

For the professionals, Belgard offers a series of certification classes and seminars through Belgard University. Established in 1995, Belgard University provides the latest tools, techniques and programs in the market today. Here are just a few of the advantages BU has to offer:

  • Receive new 2010 Belgard literature
  • Be the first to see our new 2010 product launches
  • Network with other trade professionals
  • Learn valuable tips your competitor is not
  • Earn ICPI and NCMA certification

This year’s curriculum also includes exclusive presentations from Belgard product partners including Chicago Brick Oven, Harmony Elements and Medium Rare.

In 2010, Belgard has also reached out to dealers and contractors through the Belgard Co-op Program. This program offers assistance in creating and executing advertising campaigns at the local level. Participants receive help in implementing plans that can raise overall brand awareness or create a buzz for specific events. Belgard has received great feedback in regards to the co-op program.

As a result of increased efforts to the trade, Belgard’s trade professionals are sharing their education with homeowners through local DIY clinics and workshops. Through these local events, homeowners have had the opportunity to watch live Chicago Brick Oven demonstrations (and enjoy wood-fired pizza), visit local product displays and learn hands on from trade professionals about the quality and versatility of Belgard products. A full listing of upcoming events can be found on the Outdoor Living by Belgard Facebook fan page.

As the market conditions become more favorable, Belgard will continue to empower professionals and homeowners alike by providing educational tools and hands-on experiences. Visit us at to learn more about building your future through Belgard Hardscapes.

Click here to view the full article “Healthy Rebound for Remodeling Expected in 2010”.