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Behold the Power of the Paver: Belgard’s New Television Commercial

April 2, 2012

We recently shared a clip of Chip Wade on location during the shoot of our new television commercial. Today we also wanted to take you behind the scenes. The shoot location was at a residence in Atlanta, Ga. The homeowners were incredibly gracious in opening their home to us, and their outdoor living area picture perfect. Chosen because of the pool deck and patio, it featured Belgard Cambridge pavers, one of our best sellers. The shoot took one full day plus an advance walk-through to plan accordingly, but it did come with a few challenges. What you won’t see (or hear) in the finished spot: the barking dog next door, thanks to carefully timed shoots and helpful neighbors; and the dormant, yellow Zoysia winter grass, thanks to grass paint that let us give the grass its lush summer look in the midst of winter. Chip Wade’s professional experience was invaluable on-set. He made what could have been a long, tired day smooth and with few retakes. Chip was definitely on his A-game! One of the most amazing parts of the shoot was seeing the reveal in-person of all of the garden art across the backyard. We had over 100 different pieces including flying pigs, gnomes, pink flamingos, alligators and more. Tell us which one is your favorite character, and let us know when you see the spot air – we’d love to hear from you.

Behold the Power of the Paver: Belgard’s New Television Commercial

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