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Belgard believes that if we understand the core needs and wants of today?s homeowners, not only are we better at offering them the product assortment they want, we are also better at providing them the service they desire in conjunction with those products. Our Belgard contractors and dealer partners are a big part of that equation.
Every few years, we invest in what is called a Segmentation Study. A segmentation study is used to understand what the motivating factors are for a homeowner regarding outdoor living purchases - what has changed in the past few years and what has stayed the same. These segmentation studies, in addition to your valuable feedback, help us create the next generation of products, programs, and services to over-deliver to their expectations.
Here are the highlights from our latest segmentation study, which not only revealed the most valuable homeowner targets in the marketplace but what motivates their spending patterns. We will give you a hint - they are looking for top quality service and knowledgeable expertise from the leaders in the industry - that's you and us!
What they are looking for from the professional: (in order of importance)
What they are looking for in product selection: (in order of importance)
What they are looking for in a brand: (in order of importance)
Interesting quotes from one-on-one surveys: