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Belgard experienced many exciting changes in 2015, including the addition of the Mirage porcelain paver line, the acquisition of Anchor Wall Systems, and our new look launched at the HNA expo. As we look forward to 2016, there are many new announcements and opportunities on the horizon. Here's a sneak peek at what's in store.
Whether you're interested in learning about best practices, installation techniques, sustainable design, or marketing tools, we have an educational opportunity for you. Check the Belgard University calendar regularly for classes or events in your area. Or, to request information regarding a personalized sales and marketing consultation or a custom Lunch & Learn, click here.
The 2016 ad campaign will include a mix of cable TV, magazines, newspapers, digital media, and direct mail focused on the premise that outdoor living is essential to the human spirit, with an individual experience that is different for every homeowner. Ads will encourage homeowners to "Make outside your kind of beautiful." To view a sample of the print ads, click here. In addition to the national media plan, a variety of advertising materials will be available from the Belgard Virtual Agency for customized local marketing in your own market.
The original Bordeaux Series of the Belgard Elements Collection included Limestone colored accents of Cordova Stone on the trim of each unit. In 2016, Belgard will release the Midnight colored accents of Cordova Stone as a new option for homeowners. The Midnight option will be available for the fireplace, wood boxes, grill island, and brick oven. For more information on availability in your area, contact your local sales rep.
The Tandem Modular Grid is a versatile product that can be used in a variety of configurations and applications to transform aesthetically lacking outdoor elements into modern outdoor living spaces with beautiful accents that boast the look and texture of natural stone. Quickly and easily skirt a porch, build out an outdoor kitchen, and more. Design applications are endless. Tandem Modular Grid is already available on the east coast and is planned to launch nationwide during the summer.
The new Na.Me line of Mirage porcelain pavers is set to roll out in 2016 on a regional basis in 8 colors and a variety of sizes. A synthesis of NAtural and tiME, the Na.Me collection offers the look of natural materials with Mediterranean and Nordic influences. Two new colors of Ardesie slate-style pavers will also be released: Shore and Black Reef. In addition, the UNICO trim accessory, which can be used as a step or as pool coping, will soon be available in the Quarziti, Ardesie, Stones, and Sundeck styles. Check with your rep for regional availability.
Save time and money with the Belgard EZ Base. Ideal for use with patios, landing areas, stairways, and around pools, EZ Base will eliminate the need for 5 inches of excavation, transportation of aggregates, long hours on installation, and expensive dumping fees and labor charges. EZ Base is planned for release by summer 2016. Check with your local rep for availability.