With an impressive display constructed using over a dozen Belgard® and Echelon™ Masonry
products, the Oldcastle® family of brands showcased cost-saving technologies and business-building programs to the design/build community at the 2017 NAHB International Builders’ Show held in Orlando, Florida, on Jan. 10-12, 2017.
The walkthrough display included an outdoor kitchen and living room to demonstrate the design flexibility of the multiple product lines. The outdoor living space featured the Tandem® Modular Grid
wall system, Mirage® Porcelain Pavers
, and a Bordeaux fireplace and grill from the Belgard Elements Collection
of modular outdoor kitchen and fireplace units. Walls constructed with various Echelon lightweight veneers from the Artisan Masonry Veneers®
collection served as a backdrop to emulate a home’s exterior wall.
To conclude the first evening of the show, Belgard and Echelon hosted a happy-hour event during the final two hours, which was well-attended. Throughout the tradeshow, the booth garnered a lot of attention from attendees, many of whom were interested in learning more about the Oldcastle Builder Partnership Program
. The design/build community was particularly interested in learning more about the versatile Tandem Modular Grid system, which was used to construct the bar in the outdoor kitchen, as well as the arbor base, planters and garden walls.