Mar 25, 2020
We are living in unprecedented times. Because of the level of uncertainty, be sure to choose words carefully when communicating to customers and potential customers, particularly in written form. More than ever, what you say is important, both on a business and human level.
Social media is a great way to stay connected during the quarantine. However, be sure to post with care. Here are a few tips:
COVID-19 RESPONSE STATEMENTS
Health and safety are on the minds of every homeowner right now. Below is a template of appropriate language that you can use in company statements on social media or in email communications to your customers:
General response statement:
We are focused on the health, safety and welfare of our customers and employees, their families, and the general public. While continuing to monitor the evolving guidelines and recommendations set forth by the CDC and state, local and federal governments, we are taking every precaution to protect the safety of everyone in our community. Please reach out with any questions or concerns.
Still open for business statement:
The health, safety and welfare of our customers, our employees and our community are our top priority. While taking every precaution and utilizing every safety measure recommended by the CDC and government entities, we are continuing to provide services and honoring our commitments to our community. The outdoor nature of our business allows us to conduct business without any physical interaction with our customers. It also allows our workers to maintain a safe distance from each other. With that in mind, please reach out to us if you need help creating an outdoor space where you can relax and connect with your family.
Belgard Preferred Payment financing available statement:
Looking for an affordable way to create a relaxing outdoor living space that will increase the value of your home? We offer same-as-cash financing terms that will allow you to build now and spread the payments over time. We can also provide zero contact video consultations and have protective work measures in place that focus on the utmost level of safety for your family and our employees. Call to arrange your video consultation today.
Following local mandates, our company will temporarily cease all installations, effective (date/time). The health, safety and welfare of our community is our top priority. Once the shut-down has been lifted, we will resume work on projects already in progress and will be available to begin work on new projects. In the meantime, we are available by phone and video consultation as needed to discuss current or future project needs. We hope that you and your loved ones stay safe and healthy.
Lead follow-up during a shut-down:
Thank you for the opportunity to discuss your outdoor living project. Unfortunately, due to local mandates, our company will temporarily cease all installations, effective (date/time). In the meantime, we can still work on designing and planning your project, but will need to handle all communications through phone, email or video conferencing. We are excited about the opportunity to help you improve the look, function and value of your home and are ready to resume installation work as soon as the shut-down is lifted. We hope that you and your loved ones stay safe and healthy.
US CHAMBER OF COMMERCE CORONAVIRUS TOOLKIT
The U.S. Chamber has compiled CDC’s coronavirus recommendations for businesses and workers across the country. For additional communication resources and sharable graphics based on the latest guidelines, go to the coronavirus toolkit.