Behind the Scenes at Belgard University

Dec 07, 2017

Belgard University provides a great way to experience new Belgard products and business-building programs through a combination of hands-on demonstrations and classroom learning. With one- and two-day events scattered throughout the United States and Canada, each program is specifically tailored to meet the needs of the local market, providing educational session geared to helping contractors and dealers build sales and increase profits. Sessions can include topics like design technologies, photography techniques, or crew management – but no two Belgard University programs are alike. Although each BU event will be tailored to the specific market, each will offer the following: 

  • Business-building sales and marketing seminars
  • Networking opportunities
  • New product introductions
  • Product demonstration
  • Installation certification courses


To get a better understanding of what to expect, here’s what attendees say about the program:

Andrea Skoniecki, Patriot Landscape Design (contractor) – North Myrtle Beach, SC
“We try to go to Belgard U every year. For me personally, I like learning about the new products as they come out. For my team, it’s very motivational. I can actually see the boost in morale that comes from the additional industry knowledge and the boost in self-esteem that comes from knowing we’ve invested in them. They also enjoy competing in the on-site competitions. The certification opportunities are another plus.”

Jay Mears, Lancaster Farms Outdoor Living (dealer) – Suffolk, VA
“Belgard U is a must-do event for us every year. Not only do we learn about new and changing products for the new year from Belgard, but we also hear quality programs from the very best speakers on topics that affect our livelihood. We bring new customers with us each year, and I always tell them you will have fun, you will learn a ton, and you will be treated like royalty by our partners at Belgard.” 


Below are photos from some of the Belgard University events that have already occurred this year. 

Attendees learn paver installation techniques during an outdoor hands-on session. (Tulsa)

An indoor hands-on demonstration illustrates the simplicity and versatility of Tandem™ Modular Grid. (Kansas City)

Attendees enjoy relaxing and networking at a Belgard University banquet. (Virginia & The Carolinas)

Basnight Lawn & Landscape receives the award for most outstanding living space using Mirage® Porcelain Pavers, supplied by Lancaster Farms Outdoor Living. Pictured are JP Teig, Belgard Territory Manager; Mario Garay; Lancaster Farms; Robert Nye, Basnight Lawn & Landscape; Jay Mears, Lancaster Farms, and Andy Mooney, Lancaster Farms. (Virginia & The Carolinas)

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