How to Host a Belgard Dealer Event

Across the nation, Belgard sales representatives have been teaming up with local dealers to host half-day events known as Contractor Days and DIY Clinics. These events drive trade professionals and homeowners to dealer locations by offering hands-on activities, personal attention from Belgard staff and, occasionally, free food! Contractor Days and DIY Clinics are a great way for dealers to build and maintain relationships with local contractors, design professionals and homeowners. In addition, the events also allow dealers to experience the true partnership and quality service that Belgard provides.

Local sales representatives partner with dealers to schedule and promote these events. A Contractor Day or DIY Clinic should be scheduled approximately 4-6 weeks in advance. This allows Belgard and the dealer enough time to promote the event through word-of-mouth, email campaigns, counter top displays and social media. Authorized Belgard dealers can also use co-op funding to promote the event through radio, T.V. and newspaper ads. Belgard representatives held the dealer plan and execute activities for the event and work alongside the dealer to ensure the success of these events.

Paragon Supply in Syracuse, NY recently hosted a Contractor Day. Corey Ogiba and Ray Francis, local members of Belgard’s sales team, pitched in to promote the event and cooked pizzas for more than 40 contractors during the event. Bill Kellish, Vice President and General Manager for Paragon, was extremely pleased with the success of the event. Bill commented, “Belgard’s support in hosting our Contractor Days has been invaluable to Paragon Supply. Our customers gain useful product knowledge while enjoying themselves, as well. The relationships with our customers are the key to our success, and the Belgard Contractor Days have been a great addition to these efforts.”

Our professional staff is committed to providing the tools and resources you need to grow your business. Contact your local Belgard sales representative, and start planning your Belgard dealer event today!

Belgard Leads the Way for a Rebounding Industry

The Joint Center for Housing Studies, Harvard’s center for research on U.S. housing, released an article last week stating that a healthy rebound for remodeling is expected in 2010. According to the article, research suggests that annual spending will reach nearly a 5% growth rate in 2010.

Director of the JCHS, Nicolas P. Retsinas, stated, “The gradual recovery in the broader economy should encourage more remodeling spending by homeowners. This year could produce the first annual spending increase for the industry since 2006.”

Belgard has been preparing for this increase by boosting efforts on the national and local levels to raise awareness and improve education for both trade professionals and homeowners. Making educated decisions and providing quality service will increase loyalty and satisfaction for all of Belgard’s customers.

For the professionals, Belgard offers a series of certification classes and seminars through Belgard University. Established in 1995, Belgard University provides the latest tools, techniques and programs in the market today. Here are just a few of the advantages BU has to offer:

  • Receive new 2010 Belgard literature
  • Be the first to see our new 2010 product launches
  • Network with other trade professionals
  • Learn valuable tips your competitor is not
  • Earn ICPI and NCMA certification

This year’s curriculum also includes exclusive presentations from Belgard product partners including Chicago Brick Oven, Harmony Elements and Medium Rare.

In 2010, Belgard has also reached out to dealers and contractors through the Belgard Co-op Program. This program offers assistance in creating and executing advertising campaigns at the local level. Participants receive help in implementing plans that can raise overall brand awareness or create a buzz for specific events. Belgard has received great feedback in regards to the co-op program.

As a result of increased efforts to the trade, Belgard’s trade professionals are sharing their education with homeowners through local DIY clinics and workshops. Through these local events, homeowners have had the opportunity to watch live Chicago Brick Oven demonstrations (and enjoy wood-fired pizza), visit local product displays and learn hands on from trade professionals about the quality and versatility of Belgard products. A full listing of upcoming events can be found on the Outdoor Living by Belgard Facebook fan page.

As the market conditions become more favorable, Belgard will continue to empower professionals and homeowners alike by providing educational tools and hands-on experiences. Visit us at to learn more about building your future through Belgard Hardscapes.

Click here to view the full article “Healthy Rebound for Remodeling Expected in 2010”.

Belgard Introduces the Chicago Brick Oven Collection

Belgard recently announced the addition of the Chicago Brick Oven collection to their product line.  “We have always focused on creating a spectacular outdoor living environment,” states Ken O’Neill, Vice President of Belgard Hardcapes. “The addition of the Chicago Brick Oven Collection will help homeowners and contractors create a focal point for outdoor living spaces without the hassle of working with multiple distributors.” The ovens are light-weight, easy to install and can fit into a variety of landscape design and styles.

The oven line includes a variety of pre-fabricated models, “finish-it-yourself” models, and oven kits bundled with Belgard’s hardscape products. The flagship of the oven product line is the series created especially for world-renowned New York chef and restaurateur Mario Batali. “Nothing beats the authentic taste of food cooked in a wood-fired oven,” states Batali, who purports the wood-fire cooking method for bringing out the natural flavor of food.

The above picture shows a combination of modular units from the Nottingham collection. The Nottingham Brick Oven comes in two pieces. The top unit features a wood-fired brick oven and the bottom unit is designed for wood storage. The kit also includes a pizza peel and brush. In addition, this outdoor area features the Nottingham Bar/Grill Island. To view the full collection of modular units offered through Belgard, visit our website to download the 2010 Belgard Elements product catalog.

Over the coming months, Belgard and Chicago Brick Ovens will be co-hosting a number of events to promote the product line partnership and illustrate a variety of uses, design options, and product specifications. In addition to trade show presentations, Belgard will be offering specification and design information on their new oven line at upcoming Belgard University distributor training classes.

Visit the BelgardOutdoorLiving YouTube channel to see a Chicago Brick Oven in action.

Belgard Congratulates HGTV’s 2010 Dream Home Winner!

Belgard would like to congratulate Ms. Myra Lewis of New Orleans, Louisiana! Yesterday, HGTV announced Ms. Lewis as the winner of the 2010 Dream Home. In addition to winning the custom-designed 3,900 square-foot home, she will also receive a cash prize of $500,000, a 2010 GMC Terrian and several other housewarming gifts for a grand-prize package valued at more than $2 million. Ms. Lewis stated that she has entered the HGTV Dream Home Giveaway for years. This year she and her sister reminded each other to enter the contest every single day.  According to HGTV, Myra loves this year’s Dream Home and is already making plans to host many visitors.

The HGTV 2010 Dream Home is located in Sandia Park, New Mexico. When building the house, the goal was to combine southwestern architecture with modern design. In addition to a spacious, lavishly designed interior, this year’s home features a number of stunning outdoor spaces beautifully accented with Belgard pavers. Among the outdoor spaces featured in this year’s home are a motor court area (which doubles as a private outdoor dining room), a large grilling area accompanied by an outdoor entertaining area and a private patio with an outdoor fireplace. All of these areas will allow Ms. Lewis to entertain her guest outdoors while enjoying the breathtaking views of the San Pedro Mountains.

This year’s house features Belgard’s Mega Lafitt and BelAir WallTM pavers. These pavers were used for the driveway, walkways, patios and even the fire pit and grill surrounds. Mega Lafitt features the most natural-looking texture available in a modern paver – the perfect complement to the Dream Home’s natural scenery. Its larger proportions and modular shapes allow for ample design flexibility.  BelAir Wall offers designers, contractors and homeowners the ideal solution for residential and light commercial retaining and free-standing wall construction where pleasing aesthetics are a key consideration. Belgard pavers have a long history of successful applications on thousands of residential and commercial projects.

We wish Ms. Lewis many happy memories in her new HGTV Dream Home!

Visit our website for ideas on how you can create your own Outdoor Living Spaces!

Work Your Magic Guidelines

TRADE PROFESSIONALS — Show us how you Work Your Magic!

Send us before and after pictures of your recently completed Belgard projects for a chance to have YOUR project featured on the Outdoor Living by Belgard blog.

Any project (driveways, walkways, pool decks, patios, outdoor kitchens, retaining walls) large or small is welcome! We want to see how you use Belgard pavers to create beautiful, functional outdoor living spaces for your clients!

To Participate:

  • Send before and after snapshots of your projects to using the subject line “Work Your Magic”.
  • Please include the following information in your email:
  1. Company Name
  2. Project Location (city/state)
  3. Belgard products featured in project
  4. Name, email address and phone number of the person we should contact if your project is selected
  • All submissions must be received no later than March 26, 2010.

PLEASE NOTE: You MUST own the rights to all photos submitted. By submitting these photos, you are agreeing to allow Belgard to use these photos on the Belgard blog, the Outdoor Living by Belgard Facebook page and Belgard’s Twitter profile.

The selected project will be featured in an upcoming article on the Belgard blog.

A selection will be made by April 9th, 2010.

We look forward to seeing your projects! And, if you have any questions along the way — feel free to post them here on the blog or visit our discussion thread on the Outdoor Living by Belgard Facebook page.

Belgard Presents: Belgard University

In today’s economy, staying ahead of the learning curve is absolutely essential to growing your business. Belgard has introduced Belgard University to offer trade professionals a unique opportunity to expand their hardscapes knowledge. Both new and existing Belgard customers can benefit from the basic and advanced levels of classroom and hands-on industry training provided at Belgard University. Our focused classes supply the resources needed to help grow your business.


Belgard is part of the international building company CRH, the second largest manufacturer and distributor of building products in the world. While Belgard has been a brand for Oldcastle APG since 1995, some of our European companies have manufactured pavers since the 1950s. In 2001 we created Belgard University as a forum for sharing our 50 years of industry knowledge with our valued trade professionals. Contractors, dealers and design professionals are all important to Belgard; we train more trade professionals about the hardscapes business than anyone in the industry. Due to the overwhelming success of last year’s classes, we will host over 40 Belgard University classes across the U.S. in 2010.

Belgard University provides the latest tools, techniques and programs in the market today. Here are just a few of the advantages BU has to offer:

  • Receive new 2010 Belgard literature
  • Be the first to see our new 2010 product launches
  • Network with other trade professionals
  • Learn valuable tips your competitor is not
  • Earn ICPI and NCMA certification

This year’s curriculum also includes exclusive presentations from Belgard product partners including Chicago Brick Oven, Harmony Outdoors and Medium Rare.

Tim Loy of Water and Rock in Spring, Texas recently attended a BU event held in Houston. Here’s what Tim had to say, “Just writing to tell you how much I appreciated the Belgard University Class. The class had lots of real life application that has really helped out in the field. Sure is nice to know that a company is willing to invest in its contractors like Belgard does. Thanks for the opportunity.”  Join Tim and hundreds of other trade professionals that are staying ahead of the learning curve by taking advantage of the Belgard University program.

Visit for information about upcoming events in your area. To register, simply click on the class you would like to attend and complete the registration form. If you would like additional information on a particular class, please call the contact listed for that event.

We hope to see you there!