Contractor’s Corner: Marketing Made Easy, Belgard’s Co-Op Program

Contractors play a pivotal role in helping homeowners bring their outdoor living visions to life. Each month, we’ll offer a Contractor’s Corner post to share tips to help our contractor partners offer even more to homeowners and their landscapes.

Last month, we talked about optimizing your off season by following up with former clients. This month, we’re taking a look at how Belgard can help you get in front of new potential clients and spend your marketing dollars wisely.

Belgard’s marketing reach extends across multiple media channels – print, events, public relations, online social media, video and websites – to increase consumer brand awareness and promote our two most valuable assets: our products and the people who sell and install them.

With our Co-Op Marketing Program you can take advantage of our customer research, media intelligence and advertising planning, as well as cost-effective tiered-level and custom-designed marketing plans. We will help you identify where your target audience lives, select media specific to your audience, and schedule your media dollars in coordination with the Belgard national advertising calendar.

“We loved the streamlined advertising approach,” said Jeff Ebb of Weyers Equipment in Kaukauna, Wis. “It gave us various TV and print options that we didn’t previously have available to us.”

Paul Engel of Gulfstream Hardscape in Vero Beach, Fla., says his new website is a great sales tool.

“Belgard helped me create a website that has become my virtual showroom,” Engel said.

For more information on Belgard’s Co-Op Marketing Program, contact your local Belgard representative.

Leave a Reply

Your email address will not be published. Required fields are marked *