Belgard Leads the Way for a Rebounding Industry

The Joint Center for Housing Studies, Harvard’s center for research on U.S. housing, released an article last week stating that a healthy rebound for remodeling is expected in 2010. According to the article, research suggests that annual spending will reach nearly a 5% growth rate in 2010.

Director of the JCHS, Nicolas P. Retsinas, stated, “The gradual recovery in the broader economy should encourage more remodeling spending by homeowners. This year could produce the first annual spending increase for the industry since 2006.”

Belgard has been preparing for this increase by boosting efforts on the national and local levels to raise awareness and improve education for both trade professionals and homeowners. Making educated decisions and providing quality service will increase loyalty and satisfaction for all of Belgard’s customers.

For the professionals, Belgard offers a series of certification classes and seminars through Belgard University. Established in 1995, Belgard University provides the latest tools, techniques and programs in the market today. Here are just a few of the advantages BU has to offer:

  • Receive new 2010 Belgard literature
  • Be the first to see our new 2010 product launches
  • Network with other trade professionals
  • Learn valuable tips your competitor is not
  • Earn ICPI and NCMA certification

This year’s curriculum also includes exclusive presentations from Belgard product partners including Chicago Brick Oven, Harmony Elements and Medium Rare.

In 2010, Belgard has also reached out to dealers and contractors through the Belgard Co-op Program. This program offers assistance in creating and executing advertising campaigns at the local level. Participants receive help in implementing plans that can raise overall brand awareness or create a buzz for specific events. Belgard has received great feedback in regards to the co-op program.

As a result of increased efforts to the trade, Belgard’s trade professionals are sharing their education with homeowners through local DIY clinics and workshops. Through these local events, homeowners have had the opportunity to watch live Chicago Brick Oven demonstrations (and enjoy wood-fired pizza), visit local product displays and learn hands on from trade professionals about the quality and versatility of Belgard products. A full listing of upcoming events can be found on the Outdoor Living by Belgard Facebook fan page.

As the market conditions become more favorable, Belgard will continue to empower professionals and homeowners alike by providing educational tools and hands-on experiences. Visit us at www.belgard.biz to learn more about building your future through Belgard Hardscapes.

Click here to view the full article “Healthy Rebound for Remodeling Expected in 2010”.

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